Strategy

Strategy is a term that is often used but seldom executed correctly. It is a necessary foundation for all business endeavors. Strategic planning aligns the organization, allocates resources, and establishes expectations. When poorly or perfunctorily performed it is a waste of time and resources.

RSS Global will do the research, perform the analysis and ensure that this necessary work is done to ensure plans are well informed and properly executed. We work closely with our clients to get their input and understand their goals. A competitive analysis will highlight threats and opportunities. Strategies will map out a plan for success.

Insights

We conduct in-house and field research of target markets, sales channels and consumers to drive focused strategies using our proprietary USERVUE™ community of consumers, industry professionals and retail networks.

Market Insights

  • Drivers & opportunities
  • Innovation
  • Competitive forces
  • Market size & forecasts
  • Sales channels

Consumer Insights

  • External factors
  • Behaviors & trends
  • Surveying
  • Products testing
  • Unboxing, video testimonials & side-by-side comparisons

Business Strategy

We help build and protect your business, innovation and brand to support growth and longevity.

Brand Package – strong brands are more than a logo!

  • Development of full brand strategy, identity & personality
  • Target demographic(s)
  • Hierarchy
  • Brand visual identity

Intellectual Property – IP is one your most valuable assets, we help navigate and manage these processes to save time and money!

  • Trademarks
  • Patent: initial filing and reworking denied claims
  • Protection & maintenance

Infrastructure

  • Company formation
  • Federal & state compliance
  • Legal
  • Insurance & more

Sales Strategy

The final phase is a clear detailed plan to launch that can be executed by a sales team. You get one shot at a first impression, make it count!

The Roadmap – knowing where to go and why before you hit the road is essential. 

  • Go to market strategy
  • Forecasting
  • Channel analysis & strategy
  • Pricing analysis
  • New product/channel launches
  • Product development inputs & feedback
  • Packaging design
  • Product assortment creation
  • Planogram development